“I am an energetic, proactive go-getter. I have a positive, open-hearted demeanor and connect easily with people of all walks of life. I am a fast learner and take on every task thrown at me with enthusiasm. Although I’m a natural leader, I believe in collaborating and only by allowing people to add their own energy and ideas to a project do you get magic.”

Key Skills

  • Conceptualising, strategising and writing of all advertising mediums, including digital/social platforms, integrated campaigns and above- and below-the-line media
  • Scriptwriting and directing of branded content, commercials, music videos and short narrative films
  • Writing of short stories and articles
  • Producing and project managing film productions

Work Experience

May 2015 – present: Freelance Copywriter:

Experience at the following agencies:

140BBDO, The Jupiter Drawing Room, 9 Point, Brand Union, Just Design, Off Limit Communication, Brand Truth and Brand inc

Brands worked on:

Virgin Active, Burger King, Premier Foods, FNB, Coronation, Quicket, Mumm Champagne, Hunters, Big Jack Pies, Viceroy, Drostdy Hof, Red Heart Rum, Grootbos Private Nature Reserve, Nashua, Orlando Pirates, Seeff, Milpark Education


Jan 2015 – current: Founder, Scriptwriter & Director at The Brave Cartel

A brand under which film and branded content projects are conceptualised, written and produced in collaboration with production partners, ad agencies and freelance creatives.

Projects include:


Project: 30 sec TV ad

Written & Directed for: 9 Point

Alexandra Höjer

Project: 3-min fashion film (in post-production)

Shortstraw (SA Indie Band)

Project: music video

Hellmann’s Burger Route Campaign (Unilever)

Project: 3 x 2-minute branded content videos

Written & Directed for: Liquorice Digital

Hellmann’s Burger Tips (Unilever)

Project: 4-minute branded content, plus trailers

Written & Directed for: Liquorice Digital


Project: 2-minute branded content video about the Pro Maths project, in conjunction with Keith Rose’s Lindiwe Zondo TVC

Directed for: Velocity and Y&R (Joburg)

Link Africa

Project: Online 2-minute brand film

Written & Directed for: Area213 Communications


Project: Online 2-minute brand film

Written & Directed for: Area213 Communications

Unilever / Skip / Princess Project

Project: Online 1-minute commercial to raise awareness and funding

Directed for: The Jupiter Drawing Room, CT


Feb 2015 – April 2016: 

Creative Director: Brand inc

Clients: Nashua, The Color Run, TeFal, Medihelp, Unilever, Orlando Pirates


Feb 2010 – 2015: Freelance Copywriter:

Experience at the following agencies:

99 Cents, MetropolitanRepublic, Prezence Digital, Gloo, Derrick, The Jupiter Drawing Room, Bletchley Park, Haas Collective, iKineo, OFyt, Now Boarding, Ignition, Matt Advertising

Brands worked on:

Woolworths, Hi-Tec, Bronx Shoes, Jordan Shoes, Sanlam, Property24, Checkers, Panarottis, Castle Milk Stout, World Design Capital, DStv, Jack Daniels, Bonitas, Hyundai, Lucky Pet, Windhoek, V&A Waterfront, Green Cross Foot Care,, Medshield, Pam Golding, JAG Foundation, Aid for AIDS, Edexcel, Ultimate Braai Master

Projects include:

TV, radio campaigns, websites, digital media, experiential events, brand activations, brochures    etc.

March 2008 – Jan 2010

 Working Holiday Visa in the UK

 Experience gained at:

Ronnie Scott’s Jazz Club, London (waitress), Victor Hugo Delicatessen, Edinburgh (deli assistant), The Balmoral Hotel, Edinburgh (hostess),

various elderly people, across England (live-in carer)


Full-time Copywriter: 

Feb 2005 – 2008

The Jupiter Drawing Room (Cape Town)

Clients: Sanlam, Musica, Design Indaba, Primi Piatti, Hyundai, Getaway Magazine, MortgageSA, Hip Hop, Lucky Star Tuna, Woolworths and Foschini


August 2003 – Jan 2005

TBWA\Gavin\Reddy (Jhb)

Clients: Edgars, CNA, MTN, Proudly South African, SPCA and

Tanzanite Foundation


January 2002 – July 2003

 Y&R Hedley Byrne (Jhb)

Clients: Pick ‘n Pay, Go Banking & Boardmans


August 2001 – November 2001 (retrenched)

Underline (Jhb)

Clients: Ericsson, Saambou, DStv, Rolab, American Express,

SAA City Centre, Red Heart Rum, Hooch and Piggs Peak Casino


April 2000 – July 2001

Jungle Room (Jhb)

Clients: Zantac 75, Valoid, Dainfern Valley, Abbott, Ensure, Roche, ConvaTec, GlaxoSmith Kline, etc.



Silver Loerie – Integrated Campaign: Design Indaba ‘08

Silver Loerie – Design Mixed Media ‘08

Bronze Loerie – Direct & Promotional Print: DI Magazine ‘08

Bronze Loerie – Brand Identity & Collateral: Design Indaba ‘08

Grand Prix Loerie – Integrated Campaign ‘07

Gold Loerie – Integrated Campaign: Design Indaba ‘07

Silver Loerie – Design Mixed Media: Design Indaba ‘07

Bronze Loerie – Brochure Design: Design Indaba ’07

Bronze Loerie – Integrated Campaign: Design Indaba ‘06

Silver Loerie – Design Mixed-Media: Design Indaba ‘06

Bronze Loerie – Print: Musica Deaf Awareness ‘06

Finalist Loerie – TV: 2005 – Musica Now 49

Finalist in Loeries TV Category 2004 – SPCA

Vuka finalist 2004 – SPCA

The AAA Hunt Lascaris Copywriter of the Year Award ‘99

AAA Audio Arts Best Radio Spot Award ‘99

AAA Top Campaign of the Year Award ‘99



Honours BA in Motion Picture Medium (Scriptwriting & Directing) – AFDA ’11

Diploma in Copywriting with Distinction – AAA School of Advertising ’99

Matric @ Hoërskool Randburg ’97

Personal Details

Date of birth: 9 Feb 1979

Languages: English + Afrikaans + Basic Spanish

Nationality: South African

Marital status: Single